Our story
The marketplace where you find the artist – and the booking system where everything else happens.
It started with a simple observation. Every weekend, thousands of restaurants, hotels and bars want a DJ, a troubadour or a band – and just as many artists want to play. Yet booking still worked the way it did twenty years ago: a tip from a mate, a DM on Instagram, a price someone made up on the spot and an invoice that might turn up, or might not.
We'd seen it from both sides. The booker who spends hours finding someone who fits, then wrestles with contracts and payments in a spreadsheet. The artist who plays a brilliant gig, then spends six weeks chasing the money.
So we built Jocky: a marketplace where you find the right artist, and a booking system for live entertainment where everything else happens. Request, contract, calendar, messages, invoice and payout in one system, for both venue and artist.
Today Jocky is a booking system for artists – DJs, troubadours, live bands and stand-up comedians. We work with event agencies, companies, restaurants and hotels, helping them get the music right on the night. Our drive is the same as it was on day one: to champion talented, passionate creators and give them the spotlight they deserve.
We're still a small team in Stockholm, working closely with the people who use Jocky every week. That's how we want to keep it – in Sweden, and step by step across the rest of the Nordics.
